Cookie Policy
Last updated: 12 August 2026
This Cookie Policy explains how Matt Morrison Property Ltd, trading as FastMove Property, uses cookies and similar technologies on this website, and the choices you have. It should be read alongside our Privacy Policy.
1. What cookies and similar technologies are
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and remember information about your visit. Similar technologies, such as local storage and pixels, work in a comparable way.
2. Your consent choices
On your first visit we show a cookie banner so you can choose which optional cookies to allow. You can:
- Accept All — enable both Analytics and Marketing cookies.
- Reject Optional — keep only strictly necessary cookies.
- Manage Choices — enable or disable each optional category individually.
Optional cookies are disabled by default and are not loaded until you give permission. We do not use pre-ticked optional choices, and continued browsing is not treated as consent. Rejecting optional cookies does not prevent the website or the enquiry form from working.
You can change or withdraw your choices at any time using the button below or the Cookie Preferences link in the website footer. Withdrawing consent is as easy as giving it.
Visiting this page does not reset your consent. Your existing choices remain in place until you change them.
3. Categories of cookies and technologies we use
Strictly necessary
These technologies are required for the website, the enquiry form, security and your consent preferences to work. They may operate without optional consent where required for security, the form, consent preferences or core website functions, and they cannot be switched off. They include the cookie that remembers your cookie choices.
Analytics
These technologies help us understand how visitors use the website so we can improve its content and performance. They collect information about pages visited and journeys taken. This category includes Google Analytics 4. Analytics technologies remain disabled until you grant Analytics consent.
Marketing
These technologies help us measure the effectiveness of our advertising, understand which campaigns generate enquiries, and attribute conversions. This category includes Meta Pixel and Google Ads conversion tracking. Marketing technologies remain disabled until you grant Marketing consent.
Tag management
We use Google Tag Manager (GTM) as our tag-management system. GTM controls how and when analytics and marketing tags are loaded. GTM itself is a tag-management tool and is not an advertising cookie. The GTM container script is only loaded after you grant Analytics or Marketing consent.
4. Cookies and technologies we use
The table below lists the cookies and technologies used by this website. Durations are typical and may be changed by the relevant provider.
| Provider | Cookie or technology | Category | Purpose | Typical duration | When activated |
|---|---|---|---|---|---|
| FastMove Property | fastmove_cookie_consent | Strictly necessary | Remembers your Analytics and Marketing consent preferences | 6 months | On first visit and whenever you update your choices |
| Base44 Platform | Session and security storage | Strictly necessary | Allows the website, enquiry form and platform security features to work | Session / as required | Always |
| Google Tag Manager | Container script (GTM-MHG7SRG4) | Tag management | Controls how and when analytics and marketing tags are loaded | Session (no persistent cookie of its own) | When Analytics or Marketing consent is given |
| Google Analytics 4 | _ga | Analytics (consent) | Distinguishes unique visitors | 2 years | When Analytics consent is given |
| Google Analytics 4 | _ga_ + property ID | Analytics (consent) | Maintains session state for the GA4 property | 2 years | When Analytics consent is given |
| Google Ads | _gcl_au | Marketing (consent) | Stores ad click information for conversion attribution | 90 days | When Marketing consent is given |
| Google Ads | _gcl_aw | Marketing (consent) | Stores Google Ads conversion tracking information | 90 days | When Marketing consent is given |
| Meta | _fbp | Marketing (consent) | Identifies browsers for Meta advertising measurement | 90 days | When Marketing consent is given |
| Meta | _fbc | Marketing (consent) | Stores the Meta click ID for conversion attribution | 90 days | When Marketing consent is given |
Consent version: 1.0. The consent cookie is set with a six-month expiry, is Secure in production, uses SameSite=Lax, and is scoped to Path=/.
5. Attribution information in your enquiry
UTM parameters and advertising click identifiers (such as gclid, gbraid, wbraid, fbclid or fbc) contained in the URL when you arrive at the site may be saved with your submitted enquiry for source attribution. This happens as part of the form submission and does not activate optional tracking tags or require you to have accepted Analytics or Marketing cookies.
6. Managing cookies in your browser
You can also control or delete cookies through your browser settings at any time. Disabling strictly necessary cookies may affect the functionality of the website. For guidance, please refer to your browser’s help documentation.
7. Further information from providers
8. Contact us
If you have any questions about our use of cookies, please contact us at team@fastmoveproperty.com or on 0330 111 2029.